Communicating impact across the ag value chain
Indigo is a new kind of agriculture whose mission is to harness nature to help farmers sustainably feed the planet. By focusing on microbes that naturally occur in plants, Indigo helps farmers enhance yield in cotton, wheat, corn, soybeans and rice. Indigo’s technology and model are based on the premise that if we are to provide sufficient healthy food for everyone on the planet, farmers must first be profitable, agriculture must conserve natural resources, and agriculture needs to meet the needs of consumers.
Create resonance with audiences across the agricultural supply chain, from growers to consumers, in a landscape dominated by behemoth corporations.
Leaning into the buzz around agtech and business momentum, solidify Indigo’s position as a company to watch for consumers, while also elevating Indigo’s products and disruptive model for growers and buyers.
Develop carefully crafted, two-fold messaging to communicate Indigo’s complex technology, model and mission in a way that would resonate with mainstream and trade press.
Kwittken conveyed Indigo’s “farm to fork and fiber” influence through high-impact media coverage in both top-tier and trade, creating resonance across the ag value chain.
in less than a year957 MM
impressions in less than a yearThree top tier