Online's Day Off
American Express partnered with retailers Birchbox, Bonobos and Rent the Runway to present Online’s Day Off. This two-day event included a thought-leadership panel as well as a live shopping event. The goal of the event was to showcase innovative ways that e-commerce leaders are converting their online success into brick-and-mortar opportunities.
Create greater visibility for newly launched American Express mentorship program, which provides valuable business insights and data to its small merchant customers.
Show the program in action by positioning the mentor brands (and American Express) as thought leaders on retail and small business trends.
We created Online’s Day Off, a first of its kind shopping event providing small, online-only merchants visibility in the brick-and-mortar locations of established brands who had also begun as online retailers.
Results for the media event exceeded expectations by 90 percent and every mentor brand saw a significant increase in store foot traffic and sales. This program was shortlisted for a Holmes Report Sabre Award.
Increase in Bonobos store foot traffic, the most the brand has seen to date in a single day — 49% increase in sales for the day190%
Increase in Birchbox store foot traffic, the most the brand has seen to date in a single day — 18% increase in sales for the day140%
Increase in Rent the Runway store foot traffic, the 2nd most the brand has seen to date in a single day — more than 2,500 in-store visitors