Kwittken, an MDC Partners Inc. agency, today announced it has been selected as the public relations agency of record for Dia&Co, the leading digital-first retailer dedicated exclusively to serving women who wear sizes 14 and up. Kwittken will support Dia&Co’s corporate and brand communications programs, including tentpole events and partnerships.
Kwittken will be responsible for driving positive brand exposure and media coverage through elevated brand positioning, executive visibility, strategic brand initiatives and product launches, as well as national and local event support. The agency will also focus on highlighting the company’s rapid growth, commitment to diversity and industry-leading focus on providing exceptional service to a community of women who have been vastly underserved by traditional retail.
“As we enter our next stage of growth at Dia&Co, we are pleased to partner with Kwittken to elevate our mission and message,” says Carol Gottshall, Director of Communications. “Our partnership with Kwittken will help us to amplify the most crucial voices: those of our community members, who deserve nothing less than fully equal access to style.”
The partnership comes at a notable time for Dia&Co, as the company scales its operations to meet overwhelming demand. Since its founding in 2015, the company has served millions of women, bringing together a dedicated and diverse community crossing all 50 states. With hundreds of brand partners in addition to its own lines, Dia&Co is leveraging its technical expertise in fit, style and manufacturing, as well as its deep understanding of the community’s needs and desires, to transform the shopping experience for women who wear sizes 14+.
“As a true category innovator, Dia&Co has emerged as a champion for the customer while continuing to scale at a tremendous rate – an incredible feat,” said Rita Covey, lifestyle specialty leader at Kwittken. “We look forward to expanding their brand positioning to new audiences and highlighting their deep commitment to a community-first approach.”
Founded in 2015 by Harvard Business School classmates Nadia Boujarwah and Lydia Gilbert, Dia&Co is the leading digital-first retailer dedicated exclusively to serving women who wear sizes 14 and up. Dia stylists send curated boxes to your door, filled with garments hand-picked to fit your unique body, budget, and style. You can try the clothes on risk-free in the comfort of your own home, with access to a personal stylist each step of the way. For more information, visit www.dia.com. To join the conversation, follow Dia&Co on Facebook, Twitter and Instagram @diaandco.
Announcement covered by O’Dwyer’s PR.