Kwittken, an MDC Partners Inc. agency, recently announced that it is the public relations and communications agency for the National Flag Tour of Invictus Games Toronto 2017, ultimately bringing the spirit of the Games to all Canadians from coast-to-coast.
The Invictus Games Toronto 2017 National Flag Tour started in Victoria, British Columbia in mid August and will travel as far east as Gander, Newfoundland, vising 22 military bases, 15 legions and over 50 communities who have been a part of Canada’s rich 150-year history. Kwittken is responsible for securing pre-event media coverage and managing all on-site media relations.
“At the heart of the National Flag Tour of Invictus Games is the unconquerable spirit of our wounded warriors,” said Steve Wallace, Chief Marketing Officer, Invictus Games Toronto 2017. “We needed an agency that could really bring our competitors’ stories to life and garner front-page coverage, while drumming up excitement for the Games as we travel across the country on this 37-day journey. Kwittken has demonstrated that they have both the passion and media relationships to help us achieve our communications goals.”
Established by Prince Harry and now in its third installment, the Invictus Games, presented by Jaguar Land Rover, will be hosted in venues across Toronto from September 23 to 30, 2017.
“Kwittken is equally honoured and excited to be a part of Invictus Games Toronto 2017,” said Betsy Cooper, Managing Director of Kwittken Canada. “Working with the Invictus Games brand is a once-in-a-lifetime opportunity, and carries with it a great responsibility.”
Added Cooper: “Media have been extremely receptive to the narrative around the power of sport, and how it’s used to transform empathy into empowerment.”
This latest win adds to an already impressive third year for Kwittken Canada, which includes a number of significant recent new client wins. Kwittken’s expansion into Canada in 2014 was motivated by the great growth potential in the market from both Canadian companies as well as existing US clients looking for support in the region.
About the Invictus Games Toronto 2017
The Invictus Games use the power of adaptive sport to help wounded warriors on their journey to recovery. Established by Prince Harry, the inaugural Invictus Games took place in London in September 2014; the second, and equally successful, Games took place in Orlando in May 2016. The Invictus Games Toronto 2017 Organizing Committee is tasked with planning and executing a Games that will feature 550 competitors, from 17 nations participating in 12 adaptive sports, including, for the first time, golf.The Invictus Games Toronto 2017 will capture the imaginations of the Canadian public, corporations and governments, as well as soldiers, veterans and their families. The Invictus Games Toronto 2017 are funded by the Government of Canada, the Province of Ontario, the City of Toronto as well as Presenting Partner Jaguar Land Rover and other partners and sponsors. For more information, please visit to purchase tickets, visit www.invictusgames2017.com.
National Flag Tour partners include Canadian Armed Forces, Veteran Affairs Canada, BMO Bank of Montreal, Jaguar Land Rover, President’s Choice, The Royal Canadian Legion and Via Rail.
Kwittken is a global communications agency that combines design thinking with the most impactful elements of PR, influencer engagement, social and digital media and content marketing. A multi-specialist agency serving clients across dozens of industry sectors, Kwittken’s Toronto office works with clients such as American Express, Amway, Bushnell, DIALOG, Hisense, Leesa Sleep, and Orangetheory Fitness.
Headquartered in New York City with offices in Toronto and London, Kwittken has been a part of the MDC Partners network since 2010. For more information, visit kwittken.com.
For more information, please contact: Tiffany Fisher, TFisher@kwittken.ca 416-456-7650.