Kwittken, an MDC Partners Inc. agency, today announced that Leesa, a leading online luxury mattress company, retained Kwittken to amplify its brand, corporate and consumer communications in both the U.S. and Canadian markets.
Leesa’s decision to partner with Kwittken comes at a time of significant growth for the company as it prepares for the next phase of expansion. As communications AOR, Kwittken is responsible for helping drive awareness for Leesa’s premium-quality sleep products. Efforts include executive visibility, thought leadership, media relations, content marketing and influencer engagement. The agency will also work closely with Leesa’s brand ambassadors, who include Olympians Michael Phelps and Aly Raisman as well as hundreds of others who, like Leesa’s customers, sleep on and love their Leesa mattresses.
“Leesa’s rapid growth has been driven by our customers who love the universal feel of the Leesa mattress as well as the ease of ordering our products online. We are humbled by the reviews they share and happy that they are sleeping better on their Leesa mattresses. They also understand our greater mission to elevate life through better sleep,” said David Wolfe, Co-Founder and CEO of Leesa. “Our commitment to help others through our social impact program gives us a sense of purpose that goes beyond financial success. Kwittken understands this and shares our passion.”
Leesa donates one mattress for every ten it sells and, as the only major mattress company that is a certified BCorp, Leesa joins a group of companies that includes Ben and Jerry’s, Patagonia and others that are seeking to be a force for good as they grow.
“Leesa provides quality sleep products with unique craftsmanship that are beautifully designed and rigorously tested. This attention to detail and understanding of our customers’ needs has allowed us to break through the crowded mattress market,” said Jamie Diamonstein, Co-Founder of Leesa and a 30-year veteran of the mattress industry. “We are excited to partner with Kwittken as they share the same passion for building brands based on great products and strong values.”
Kwittken’s appointment coincides with the recent expansion of Leesa’s executive team to include industry veterans Nick Stafford as Chief Operating Officer and Erica Cooper as Head of PR & Communications, formerly with LivingSocial and Kaplow, respectively. The company expects to double its revenue this year from both existing and new products.
“We are excited to partner with Leesa as the company emerges as a leader in a thriving and increasingly competitive category,” said Shanee Goss, Executive Managing Director of Kwittken’s Brand Strategy Group. She added, “Like many of our clients, Leesa is an innovator who’s transforming their industry and challenging the status quo. We believe we are the right creative, bold and strategic partner to join them in this journey.”
Leesa joins Kwittken’s growing roster of consumer product brands across the health, beauty, hospitality and technology industries, including Zicam, Artistry, Wyndham, Hisense and SHARP.