This May felt like Christmas for Kwittken’s Canadian team, as it was recognized with three awards at the 2018 CPRS ACE Awards gala in Toronto.
The Canadian Public Relations Society’s Achieving Communications Excellence (ACE) Awards celebrates Toronto’s talented and inventive public relations community. For over twenty years, the ACE Awards have distinguished and recognized outstanding work in the practice of public relations. The award has become synonymous with innovation, skill and excellence, judged by some of the most experienced professional communicators in the industry.
This year, Kwittken won GOLD for New Product or Service Launch Campaign of the Year for its “ACE Bakery and Kwittken Rise to the Breakfast Occasion” submission. In early 2017 ACE Bakery turned to Kwittken to support the launch of an innovative new product – the ACE Bakery Baguette Bagel. Kwittken developed and executed a campaign focused on media relations, strategic influencer partnerships and experiential marketing including the ACE Baguette Bagel Bus.
In addition to the GOLD Award, the team also received two BRONZE Awards for work on The Invictus Games and Orangetheory Fitness. The Invictus Games Toronto 2017 National Flag Tour was a true passion project for the team. Kwittken managed the media relations for the 37-day cross-country event that saw 150 Canadians move the ceremonial Invictus Games flag from coast-to-coast.
The third award of the night was another BRONZE Award for the team’s work with longtime client/partner, Orangetheory Fitness. Kwittken has been working with Orangetheory Fitness – one of the hottest, and fastest-growing boutique studio style gyms around – since 2015, and provides marketing and PR initiatives centered around introducing the brand and its benefits to the consumer, inducing increased heart rates, heavy breathing and beads of sweat across the nation.
For more, check out our own Betsy Cooper’s LinkedIn recap on Kwittken Canada’s incredible night.