The Canadian Public Relations Society’s Achieving Communications Excellence (ACE) Awards celebrates Toronto’s talented and inventive public relations community. For over twenty years, the ACE Awards have distinguished and recognized outstanding work in the practice of public relations. The award has become synonymous with innovation, skill and excellence, judged by some of the most experienced professional communicators in the industry.
This year, Kwittken has won two ACE Awards, a GOLD for New Product or Service Launch Campaign of the Year, and a BRONZE for Marketing Communications Campaign of the Year, both for its work on the launch of Sleeman Breweries’ new Railside Session Ale.
The brand challenged Kwittken to launch the beer, and engage a younger, more urban target and expand its visibility across the country. To achieve this, Kwittken created the Sleeman Railside Tour, a cross-Canada rail journey for two friends aimed to drive awareness and all- important trial.
The Sleeman Railside Tour is the brand’s most successful launch campaign to date, with 100+ applications and more than 1 million promotional video views.
Full article here.