The 2017 North America SABRE Awards shortlist included around 300 campaigns, selected from among more than 2,000 entries in this year’s competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 40 industry leaders.
Kwittken won a Gold Sabre for its work on Zicam in the Consumer Health category, where the team worked with a multi-agency team to re-enter the marketplace with a refreshed brand narrative and execute a buzz-worthy campaign to drive positive coverage and purchase consideration in the crowded cold remedy aisle. The multi-faceted program garnered more than 31 million media impressions.
Kwittken was also shortlisted for its work with Sleeman in the Canadian Campaign category. The brand challenged Kwittken to launch its latest beer, and engage a younger, more urban target and expand its visibility across the country. The Sleeman Railside Tour is the brand’s most successful launch campaign to date, with 100+ applications and more than 1 million promotional video views.
The winners were announced on May 2 at Cipriani 42nd Street in New York; see the full list of winners here.