Kwittken, an MDC Partners Inc. agency, today announced it has been selected as public relations agency of record for Laurel Road, a national online lender of student loans, personal loans and mortgages. Kwittken will help develop its corporate and consumer communications program and amplify brand awareness across the U.S.
As Laurel Road’s communications partner, Kwittken will be responsible for increasing awareness for the company’s growing product set. The agency will also focus on highlighting Laurel Road’s core differentiators around its best-in-class technology, exceptional customer experience and industry-leading compliance and risk management. Kwittken will support Laurel Road through content marketing, brand activations, thought leadership and traditional media relations.
“We are committed to building a company that supports our customers in reaching their financial and lifetime milestones, and are thrilled to leverage Kwittken’s expertise to amplify that message as we move toward the next phase of company growth, together,” said Alyssa Schaefer, Chief Marketing Officer, Laurel Road.
The partnership comes at a notable time for Laurel Road, as well as for the broader online lending industry. Fresh off a successful rebrand, Laurel Road has big plans for the coming year, including the continued evolution of its product offerings as the company recently celebrated surpassing $3 billion in student loan originations.
“Laurel Road is not only rooted in the values derived from its community banking heritage, but also poised for significant growth and differentiation through its fintech entrepreneurial spirit,” said Gabrielle Zucker, Executive Vice President, Kwittken. “The true definition of a challenger brand, Laurel Road’s unique positioning resonates with Kwittken, and we look forward to highlighting its culture of integrity and empowerment through creative storytelling.”
About Laurel Road
Laurel Road is the national online lending division of Darien Rowayton Bank. FDIC-insured and established in 2006, Darien Rowayton Bank has helped thousands of professionals with graduate and undergraduate degrees across the country to refinance and consolidate over $3 billion in federal and private school loans, saving these borrowers thousands of dollars each. Darien Rowayton Bank is a Connecticut-chartered bank, Member FDIC, and an Equal Housing/Opportunity Lender.