“Kwittken’s nomination for Small Agency of the Year 2017 is a result of impactful global work, showcasing its ability to break away from traditional Public Relations practices.”

-Paul Holmes

About

We are a modern communications agency that employs an interdisciplinary, design thinking approach to help companies identify and demonstrate their best ‘selves.’ We synthesize the most impactful elements of PR, influencer engagement, social and digital media and content marketing for meaningful and creative communications that resonate.

MOREMORE

Amadeus

Kwittken was tasked with creating an integrated thought leadership campaign that identified the major trends and traveller groups driving growth for the travel industry in the next decade.

Pantone Color of the Year

The Pantone Color Institute was established by Pantone in 1986 to forecast future color direction and study how color influences human emotion. Through seasonal trend forecasts, custom color consulting and social commentary — most notably its annual Color of the Year program — the Institute is the preeminent thought leader on color. After 16 years, the PANTONE Color of the Year had emerged as a fun pop culture announcement, with media, consumers and the design industry looking for a splash of color to set a tone for the new year — but coverage often failed to connect the selection to the true intelligence offered by the global color authority or articulate Pantone’s business model.

The 2016 unveiling marked a momentous occasion: for the first time, Pantone selected two colors for its Color of the Year: Serenity and Rose Quartz.

News

LAUREL ROAD TAPS KWITTKEN AS PR AGENCY OF RECORD

February 13, 2018
Kwittken, an MDC Partners Inc. agency, today announced it has been selected as public relations agency of record for Laurel Road, a  national online lender of student loans, personal loans and mortgages. Kwittken will help develop its corporate and consumer communications program and amplify brand awareness across the U.S. As Laurel Road’s communications partner, Kwittken will be responsible for increasing awareness for the company’s growing product set. The agency will also focus on highlighting Laurel Road’s core differentiators around its best-in-class technology, exceptional customer experience and industry-leading compliance and risk management. Kwittken will support Laurel Road through content marketing, brand activations, thought leadership and traditional media relations. “We are committed to building a company that supports our customers in reaching their financial and lifetime milestones, and are thrilled to leverage Kwittken’s expertise to amplify that message as we move toward the next phase of company growth, together,” said Alyssa Schaefer, Chief Marketing Officer, Laurel Road. The partnership comes at a notable time for Laurel Road, as well as for the broader online lending industry. Fresh off a successful rebrand, Laurel Road has big plans for the coming year, including the continued evolution of its product offerings as the company recently celebrated surpassing $3 billion in student loan originations. "Laurel Road is not only rooted in the values derived from its community banking heritage, but also poised for significant growth and differentiation through its fintech entrepreneurial spirit,” said Gabrielle Zucker, Executive Vice President, Kwittken. “The true definition of a challenger brand, Laurel Road’s unique positioning resonates with Kwittken, and we look forward to highlighting its culture of integrity and empowerment through creative storytelling.”    About Laurel Road Laurel Road is the national online lending division of Darien Rowayton Bank. FDIC-insured and established in 2006, Darien Rowayton Bank has helped thousands of professionals with graduate and undergraduate degrees across the country to refinance and consolidate over $3 billion in federal and private school loans, saving these borrowers thousands of dollars each. Darien Rowayton Bank is a Connecticut-chartered bank, Member FDIC, and an Equal Housing/Opportunity Lender.

Ricoh Appoints Kwittken for UK Integrated Communications Work

February 13, 2018
Kwittken, an MDC Partners Inc. agency, is pleased to announce it has been appointed by business and IT services company Ricoh to drive integrated communications in the UK. As well as taking on management of the day-to-day media relations activity, Kwittken’s cross-platform content programme will educate and shift key audiences’ perceptions of Ricoh as a business services leader. The contract was awarded following a competitive pitch. For more than 80 years, Ricoh has been a leader in document management solutions, IT services, commercial and industrial printing, digital cameras, and industrial systems. Today, the company is empowering digital workplaces around the world to adopt innovative technologies and services to enable individuals to work smarter. The agency brief was to evolve Ricoh’s communications strategy in line with growth objectives relating to the brand’s Workstyle Innovation platform. Kwittken’s content-led communications programme will leverage market and economic insights to create a cross-platform campaign, designed to elevate Ricoh’s thought leadership position amongst key UK business audiences. Chas Moloney, Ricoh UK & Ireland Marketing Director, commented: “The way Kwittken challenged and responded to our brief was impressive. The team demonstrated a deep understanding of our business and marketing objectives, coupled with a highly creative, strategic approach that really set them apart in the pitch process. We look forward to seeing where the relationship takes us in 2018, in terms of increasing audience resonance and greater market awareness.” Aaron Kwittken, Kwittken CEO and Chairman, said: “The world of work is transforming at an accelerated pace. Now is such an incredibly exciting time to be working with a company like Ricoh, which is driving so much innovation within businesses to help people all around the world work smarter. This win represents a key strategic milestone for Kwittken as we continue to grow our presence in the UK, and is testament to the creative capabilities of our team on the ground.”  About Ricoh Ricoh is a global technology company that has been transforming the way people work for more than 80 years. Under its corporate tagline – imagine. change. – Ricoh continues to empower companies and individuals with services and technologies that inspire innovation, enhance sustainability and boost business growth. These include document management systems, IT services, production print solutions, visual communications systems, digital cameras, and industrial systems. Headquartered in Tokyo, Ricoh Group operates in approximately 200 countries and regions. In the financial year ended March 2017, Ricoh Group had worldwide sales of 2,028 billion yen (approx. 18.2 billion USD). For further information, please visit
www.ricoh.ie  

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