“Kwittken’s nomination for Small Agency of the Year 2017 is a result of impactful global work, showcasing its ability to break away from traditional Public Relations practices.”

-Paul Holmes

About

We are a modern communications agency that employs an interdisciplinary, design thinking approach to help companies identify and demonstrate their best ‘selves.’ We synthesize the most impactful elements of PR, influencer engagement, social and digital media and content marketing for credible and creative communications that resonate.

MOREMORE

Hisense

Hisense, China’s largest television brand for over 13 years and the world’s third largest television manufacturer, set its eyes on the U.S. market in 2010, however retailers and consumers initially dismissed the brand as just another Chinese fast-follower with basement prices and questionable quality.

American Express Global Business Travel

American Express Global Business Travel (GBT), the largest corporate travel management company in the world, was approaching its 100-year anniversary. While it was an incredibly important milestone for the company, GBT was only interested in the recognition if it created an opportunity to showcase the entire business travel industry.

frog

frog, a global design and strategy firm, regularly engages in social impact work, applying human-centered design to help resolve global issues. In 2015, frog partnered with children’s humanitarian organization UNICEF, and connected technology company ARM, to launch the Wearables for Good Challenge. The incubator–style design contest aimed to uncover innovations in wearable design and technology that serve a greater purpose. Together with UNICEF and ARM, frog designers helped finalists hone their designs to create scalable, wearable solutions that benefit children around the world in need.

PURE

PURE Insurance, a property & casualty insurer of high net worth individuals, launched in 2007 and rapidly expanded into 49 states over the course of the next eight years. Following this growth, PURE needed to validate its unique and highly advantageous reciprocal exchange model for prospective members (policyholders), insurance brokers, wealth managers and the broader personal finance community, by putting its purpose-driven corporate culture, member-centric approach, innovative coverages and exceptional talent on center stage.

Zicam

Zicam®, a leading provider of over-the-counter homeopathic cold shortening, allergy relief and allopathic nasal congestion products, was battling negative perceptions from a voluntary recall of its cold remedy nasal products in 2009. Building on the successful relaunch of its nasal cold remedy spray in the 2014/2015 cold season, Zicam relaunched its most unique cold shortening form, nasal swabs, during the 2015/2016 cold season. With these new nasal products in distribution, Zicam was ready to re-enter the marketplace with a refreshed brand narrative and execute a buzz-worthy campaign to drive positive coverage and purchase consideration in the crowded cold remedy aisle.

Pantone Color of the Year

The Pantone Color Institute was established by Pantone in 1986 to forecast future color direction and study how color influences human emotion. Through seasonal trend forecasts, custom color consulting and social commentary — most notably its annual Color of the Year program — the Institute is the preeminent thought leader on color. After 16 years, the PANTONE Color of the Year had emerged as a fun pop culture announcement, with media, consumers and the design industry looking for a splash of color to set a tone for the new year — but coverage often failed to connect the selection to the true intelligence offered by the global color authority or articulate Pantone’s business model.

The 2016 unveiling marked a momentous occasion: for the first time, Pantone selected two colors for its Color of the Year: Serenity and Rose Quartz.

American Express

American Express partnered with retailers Birchbox, Bonobos and Rent the Runway to present Online’s Day Off. This two-day event included a thought-leadership panel as well as a live shopping event. The goal of the event was to showcase innovative ways that e-commerce leaders are converting their online success into brick-and-mortar opportunities.

News

ALS Association brings on Kwittken for Every Drop Adds Up campaign

The nonprofit organization previously worked with Porter Novelli and ad agency Red Deluxe during the Ice Bucket Challenge craze.
August 16, 2017
NEW YORK: The ALS Association has brought on Kwittken to aid with its ongoing Every Drop Adds Up campaign. The campaign began August 1 and will run through the end of the month. Every Drop Adds Up uses photography and storytelling to highlight what it is like for individuals living with ALS, and their loved ones. It is also meant to raise awareness and aid for those suffering from the disease. "After the Ice Bucket Challenge, we were faced with how to proceed with continuing to acknowledge the Ice Bucket Challenge without asking everybody to do the Ice Bucket Challenge again," said Brian Frederick, EVP of Communications and Development at ALS Association. "We developed a campaign to look at the Ice Bucket Challenge as more of a moment when the world came together to fight ALS." ALS Association and Kwittken began working together in April and the firm is one of a few that the organization works with. Kwittken is providing the services pro bono to the nonprofit. "We hope that by emphasizing the power of individual voices and experiences, we can instill determination for a resolution, and drive audiences to donate today," said Aaron Kwittken, founder and CEO of the firm. "So far, we have worked to showcase the powerful stories of four individuals touched by ALS through social content and imagery." The ALS Association is best known for the Ice Bucket Challenge, which went viral in the summer of 2014 and raised more than $115 million within eight weeks. Celebrities like Jimmy Fallon and Martha Stewart went under the bucket, along with entire companies like AT&T and JP Morgan. The nonprofit organization previously worked with Porter Novelli and ad agency Red Deluxe during the Ice Bucket Challenge craze. Full article here.

PRWeek Global Power Book 2017

Aaron Kwittken named one of the brightest and most influential PR professionals around the world
July 17, 2017

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