“Kwittken’s nomination for Small Agency of the Year 2017 is a result of impactful global work, showcasing its ability to break away from traditional Public Relations practices.”

-Paul Holmes

About

We are a modern communications agency that employs an interdisciplinary, design thinking approach to help companies identify and demonstrate their best ‘selves.’ We synthesize the most impactful elements of PR, influencer engagement, social and digital media and content marketing for credible and creative communications that resonate.

MOREMORE

Hisense

Hisense, China’s largest television brand for over 13 years and the world’s third largest television manufacturer, set its eyes on the U.S. market in 2010, however retailers and consumers initially dismissed the brand as just another Chinese fast-follower with basement prices and questionable quality.

American Express Global Business Travel

American Express Global Business Travel (GBT), the largest corporate travel management company in the world, was approaching its 100-year anniversary. While it was an incredibly important milestone for the company, GBT was only interested in the recognition if it created an opportunity to showcase the entire business travel industry.

frog

frog, a global design and strategy firm, regularly engages in social impact work, applying human-centered design to help resolve global issues. In 2015, frog partnered with children’s humanitarian organization UNICEF, and connected technology company ARM, to launch the Wearables for Good Challenge. The incubator–style design contest aimed to uncover innovations in wearable design and technology that serve a greater purpose. Together with UNICEF and ARM, frog designers helped finalists hone their designs to create scalable, wearable solutions that benefit children around the world in need.

PURE

PURE Insurance, a property & casualty insurer of high net worth individuals, launched in 2007 and rapidly expanded into 49 states over the course of the next eight years. Following this growth, PURE needed to validate its unique and highly advantageous reciprocal exchange model for prospective members (policyholders), insurance brokers, wealth managers and the broader personal finance community, by putting its purpose-driven corporate culture, member-centric approach, innovative coverages and exceptional talent on center stage.

Zicam

Zicam®, a leading provider of over-the-counter homeopathic cold shortening, allergy relief and allopathic nasal congestion products, was battling negative perceptions from a voluntary recall of its cold remedy nasal products in 2009. Building on the successful relaunch of its nasal cold remedy spray in the 2014/2015 cold season, Zicam relaunched its most unique cold shortening form, nasal swabs, during the 2015/2016 cold season. With these new nasal products in distribution, Zicam was ready to re-enter the marketplace with a refreshed brand narrative and execute a buzz-worthy campaign to drive positive coverage and purchase consideration in the crowded cold remedy aisle.

Pantone Color of the Year

The Pantone Color Institute was established by Pantone in 1986 to forecast future color direction and study how color influences human emotion. Through seasonal trend forecasts, custom color consulting and social commentary — most notably its annual Color of the Year program — the Institute is the preeminent thought leader on color. After 16 years, the PANTONE Color of the Year had emerged as a fun pop culture announcement, with media, consumers and the design industry looking for a splash of color to set a tone for the new year — but coverage often failed to connect the selection to the true intelligence offered by the global color authority or articulate Pantone’s business model.

The 2016 unveiling marked a momentous occasion: for the first time, Pantone selected two colors for its Color of the Year: Serenity and Rose Quartz.

American Express

American Express partnered with retailers Birchbox, Bonobos and Rent the Runway to present Online’s Day Off. This two-day event included a thought-leadership panel as well as a live shopping event. The goal of the event was to showcase innovative ways that e-commerce leaders are converting their online success into brick-and-mortar opportunities.

News

Kwittken Appointed North American Communications AOR by Dream Client, Leesa Sleep

May 19, 2017
Kwittken, an MDC Partners Inc. agency, today announced that Leesa, a leading online luxury mattress company, retained Kwittken to amplify its brand, corporate and consumer communications in both the U.S. and Canadian markets. Leesa's decision to partner with Kwittken comes at a time of significant growth for the company as it prepares for the next phase of expansion. As communications AOR, Kwittken is responsible for helping drive awareness for Leesa's premium-quality sleep products. Efforts include executive visibility, thought leadership, media relations, content marketing and influencer engagement. The agency will also work closely with Leesa's brand ambassadors, who include Olympians Michael Phelps and Aly Raisman as well as hundreds of others who, like Leesa's customers, sleep on and love their Leesa mattresses.
"Leesa's rapid growth has been driven by our customers who love the universal feel of the Leesa mattress as well as the ease of ordering our products online. We are humbled by the reviews they share and happy that they are sleeping better on their Leesa mattresses. They also understand our greater mission to elevate life through better sleep," said David Wolfe, Co-Founder and CEO of Leesa. "Our commitment to help others through our social impact program gives us a sense of purpose that goes beyond financial success. Kwittken understands this and shares our passion." Leesa donates one mattress for every ten it sells and, as the only major mattress company that is a certified BCorp, Leesa joins a group of companies that includes Ben and Jerry's, Patagonia and others that are seeking to be a force for good as they grow. "Leesa provides quality sleep products with unique craftsmanship that are beautifully designed and rigorously tested. This attention to detail and understanding of our customers' needs has allowed us to break through the crowded mattress market," said Jamie Diamonstein, Co-Founder of Leesa and a 30-year veteran of the mattress industry. "We are excited to partner with Kwittken as they share the same passion for building brands based on great products and strong values." Kwittken's appointment coincides with the recent expansion of Leesa's executive team to include industry veterans Nick Stafford as Chief Operating Officer and Erica Cooper as Head of PR & Communications, formerly with LivingSocial and Kaplow, respectively. The company expects to double its revenue this year from both existing and new products. "We are excited to partner with Leesa as the company emerges as a leader in a thriving and increasingly competitive category," said Shanee Goss, Executive Managing Director of Kwittken's Brand Strategy Group. She added, "Like many of our clients, Leesa is an innovator who's transforming their industry and challenging the status quo. We believe we are the right creative, bold and strategic partner to join them in this journey." Leesa joins Kwittken's growing roster of consumer product brands across the health, beauty, hospitality and technology industries, including Zicam, Artistry, Wyndham, Hisense and SHARP.
Full article
here.

Kwittken Named 2017 SABRE Awards North America Winner

Kwittken shortlisted for two categories
May 3, 2017
The 2017 North America SABRE Awards shortlist included around 300 campaigns, selected from among more than 2,000 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than
40 industry leaders. Kwittken won a Gold Sabre for its work on Zicam in the Consumer Health category, where the team worked with a multi-agency team to re-enter the marketplace with a refreshed brand narrative and execute a buzz-worthy campaign to drive positive coverage and purchase consideration in the crowded cold remedy aisle. The multi-faceted program garnered more than 31 million media impressions. Kwittken was also shortlisted for its work with Sleeman in the Canadian Campaign category. The brand challenged Kwittken to launch its latest beer, and engage a younger, more urban target and expand its visibility across the country. The Sleeman Railside Tour is the brand’s most successful launch campaign to date, with 100+ applications and more than 1 million promotional video views. The winners were announced on May 2 at Cipriani 42nd Street in New York; see the full list of winners here.

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