“Kwittken’s nomination for Small Agency of the Year 2017 is a result of impactful global work, showcasing its ability to break away from traditional Public Relations practices.”

-Paul Holmes

About

We are a global brand strategy agency that employs an interdisciplinary, design-thinking approach to marketing and communications. We synthesize the most impactful elements of PR, influencer engagement, social and digital media, and content marketing to help our clients identify and demonstrate their best ‘selves.’

MOREMORE

IRONMAN

The IRONMAN brand – home to the world’s toughest single-day endurance events – strongly resonates with those who have taken crossed the finish line at one of its iconic global races. The drive to compete and the grit needed to prepare for such a grueling physical and mental test are unparalleled. But as the brand sought to expand its footprint amidst an increasingly crowded endurance landscape, it was challenged to empower a broader field of participants to take the plunge.

Invictus Games

In the summer of 2017, Kwittken helped transform empathy into empowerment for Canada’s military community through our work with the Invictus Games –- the international multi-day, adaptive multi-sport event created by Prince Harry, in which wounded, injured or sick military personnel and their associated veterans compete against their military peers from around the world.

Orangetheory Fitness

Increased heart rates, heavy breathing and beads of sweat are sweeping the nation, and Kwittken would like to take a bit of the credit. In 2015, Kwittken began working with Orangetheory Fitness – one of the hottest, and fastest-growing boutique studio style gyms around, that combines workouts with wearable technology (to track heart rates).

Hisense

Hisense, China’s largest television brand for over 13 years and the world’s third largest television manufacturer, set its eyes on the U.S. market in 2010, however retailers and consumers initially dismissed the brand as just another Chinese fast-follower with basement prices and questionable quality.

American Express Global Business Travel

American Express Global Business Travel (GBT), the largest corporate travel management company in the world, was approaching its 100-year anniversary. While it was an incredibly important milestone for the company, GBT was only interested in the recognition if it created an opportunity to showcase the entire business travel industry.

frog

frog, a global design and strategy firm, regularly engages in social impact work, applying human-centered design to help resolve global issues. In 2015, frog partnered with children’s humanitarian organization UNICEF, and connected technology company ARM, to launch the Wearables for Good Challenge. The incubator–style design contest aimed to uncover innovations in wearable design and technology that serve a greater purpose. Together with UNICEF and ARM, frog designers helped finalists hone their designs to create scalable, wearable solutions that benefit children around the world in need.

PURE

PURE Insurance, a property & casualty insurer of high net worth individuals, launched in 2007 and rapidly expanded into 49 states over the course of the next eight years. Following this growth, PURE needed to validate its unique and highly advantageous reciprocal exchange model for prospective members (policyholders), insurance brokers, wealth managers and the broader personal finance community, by putting its purpose-driven corporate culture, member-centric approach, innovative coverages and exceptional talent on center stage.

Zicam

Zicam®, a leading provider of over-the-counter homeopathic cold shortening, allergy relief and allopathic nasal congestion products, was battling negative perceptions from a voluntary recall of its cold remedy nasal products in 2009. Building on the successful relaunch of its nasal cold remedy spray in the 2014/2015 cold season, Zicam relaunched its most unique cold shortening form, nasal swabs, during the 2015/2016 cold season. With these new nasal products in distribution, Zicam was ready to re-enter the marketplace with a refreshed brand narrative and execute a buzz-worthy campaign to drive positive coverage and purchase consideration in the crowded cold remedy aisle.

Pantone Color of the Year

The Pantone Color Institute was established by Pantone in 1986 to forecast future color direction and study how color influences human emotion. Through seasonal trend forecasts, custom color consulting and social commentary — most notably its annual Color of the Year program — the Institute is the preeminent thought leader on color. After 16 years, the PANTONE Color of the Year had emerged as a fun pop culture announcement, with media, consumers and the design industry looking for a splash of color to set a tone for the new year — but coverage often failed to connect the selection to the true intelligence offered by the global color authority or articulate Pantone’s business model.

The 2016 unveiling marked a momentous occasion: for the first time, Pantone selected two colors for its Color of the Year: Serenity and Rose Quartz.

American Express

American Express partnered with retailers Birchbox, Bonobos and Rent the Runway to present Online’s Day Off. This two-day event included a thought-leadership panel as well as a live shopping event. The goal of the event was to showcase innovative ways that e-commerce leaders are converting their online success into brick-and-mortar opportunities.

News

Kwittken Canada Cleans Up at CPRS ACE Awards 2018

This May felt like Christmas for Kwittken’s Canadian team, as it was recognized with three awards at the 2018 CPRS ACE Awards gala in Toronto.
May 18, 2018
This May felt like Christmas for Kwittken’s Canadian team, as it was recognized with three awards at the 2018
CPRS ACE Awards gala in Toronto. 2018 ACE Awards The Canadian Public Relations Society’s Achieving Communications Excellence (ACE) Awards celebrates Toronto’s talented and inventive public relations community. For over twenty years, the ACE Awards have distinguished and recognized outstanding work in the practice of public relations. The award has become synonymous with innovation, skill and excellence, judged by some of the most experienced professional communicators in the industry. This year, Kwittken won GOLD for New Product or Service Launch Campaign of the Year for its “ACE Bakery and Kwittken Rise to the Breakfast Occasion” submission. In early 2017 ACE Bakery turned to Kwittken to support the launch of an innovative new product – the ACE Bakery Baguette Bagel. Kwittken developed and executed a campaign focused on media relations, strategic influencer partnerships and experiential marketing including the ACE Baguette Bagel Bus. In addition to the GOLD Award, the team also received two BRONZE Awards for work on The Invictus Games and Orangetheory Fitness. The Invictus Games Toronto 2017 National Flag Tour was a true passion project for the team. Kwittken managed the media relations for the 37-day cross-country event that saw 150 Canadians move the ceremonial Invictus Games flag from coast-to-coast. The third award of the night was another BRONZE Award for the team’s work with longtime client/partner, Orangetheory Fitness. Kwittken has been working with Orangetheory Fitness – one of the hottest, and fastest-growing boutique studio style gyms around – since 2015, and provides marketing and PR initiatives centered around introducing the brand and its benefits to the consumer, inducing increased heart rates, heavy breathing and beads of sweat across the nation. For more, check out our own Betsy Cooper's LinkedIn recap on Kwittken Canada's incredible night.

DIA&CO AND KWITTKEN BRING SIZE-INCLUSIVE FASHION TO THE FOREFRONT

April 4, 2018
Kwittken, an MDC Partners Inc. agency, today announced it has been selected as the public relations agency of record for Dia&Co, the leading digital-first retailer dedicated exclusively to serving women who wear sizes 14 and up. Kwittken will support Dia&Co’s corporate and brand communications programs, including tentpole events and partnerships. Kwittken will be responsible for driving positive brand exposure and media coverage through elevated brand positioning, executive visibility, strategic brand initiatives and product launches, as well as national and local event support. The agency will also focus on highlighting the company’s rapid growth, commitment to diversity and industry-leading focus on providing exceptional service to a community of women who have been vastly underserved by traditional retail. “As we enter our next stage of growth at Dia&Co, we are pleased to partner with Kwittken to elevate our mission and message,” says Carol Gottshall, Director of Communications. “Our partnership with Kwittken will help us to amplify the most crucial voices: those of our community members, who deserve nothing less than fully equal access to style.” The partnership comes at a notable time for Dia&Co, as the company scales its operations to meet overwhelming demand. Since its founding in 2015, the company has served millions of women, bringing together a dedicated and diverse community crossing all 50 states. With hundreds of brand partners in addition to its own lines, Dia&Co is leveraging its technical expertise in fit, style and manufacturing, as well as its deep understanding of the community’s needs and desires, to transform the shopping experience for women who wear sizes 14+. “As a true category innovator, Dia&Co has emerged as a champion for the customer while continuing to scale at a tremendous rate – an incredible feat,” said Rita Covey, lifestyle specialty leader at Kwittken. “We look forward to expanding their brand positioning to new audiences and highlighting their deep commitment to a community-first approach.” About Dia&Co Founded in 2015 by Harvard Business School classmates Nadia Boujarwah and Lydia Gilbert, Dia&Co is the leading digital-first retailer dedicated exclusively to serving women who wear sizes 14 and up. Dia stylists send curated boxes to your door, filled with garments hand-picked to fit your unique body, budget, and style. You can try the clothes on risk-free in the comfort of your own home, with access to a personal stylist each step of the way. For more information, visit  
www.dia.com. To join the conversation, follow Dia&Co on Facebook, Twitter and Instagram @diaandco. Announcement covered by O'Dwyer's PR.

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