“Kwittken’s nomination for Small Agency of the Year 2017 is a result of impactful global work, showcasing its ability to break away from traditional Public Relations practices.”

-Paul Holmes


We are a modern communications agency that employs an interdisciplinary, design thinking approach to help companies identify and demonstrate their best ‘selves.’ We synthesize the most impactful elements of PR, influencer engagement, social and digital media and content marketing for credible and creative communications.



Hisense, China’s largest television brand for over 13 years and the world’s third largest television manufacturer, set its eyes on the US market in 2010, however retailers and consumers initially dismissed the brand as just another Chinese fast-follower with basement prices and questionable quality.

American Express Global Business Travel

American Express Global Business Travel (GBT), the largest corporate travel management company in the world, was approaching its 100 year anniversary. While it was an incredibly important milestone for the company, GBT was only interested in the recognition if it created an opportunity to showcase the entire business travel industry.


frog, a global design and strategy firm, regularly engages in social impact work applying human-centered design to help resolve global issues. In 2015, frog partnered with children’s humanitarian organization UNICEF, and connected technology company ARM, to launch the Wearables for Good Challenge. The incubator–style design contest aimed to uncover innovations in wearable design and technology that serve a greater purpose. Together with UNICEF and ARM, frog designers helped finalists hone their designs to create scalable, wearable solutions that benefit children around the world in need.


PURE Insurance, a property & casualty insurer of high net worth individuals, launched in 2007 and rapidly expanded into 49 states over the course of the next eight years. Following this growth, PURE needed to validate its unique, and highly advantageous reciprocal exchange model for prospective members (policyholders), insurance brokers, wealth managers and the broader personal finance community, by putting its purpose-driven corporate culture, ‘membercentric’ approach, innovative coverages and exceptional talent on center stage.


Zicam®, a leading provider of over-the-counter homeopathic cold shortening, allergy relief and allopathic nasal congestion products, was battling negative perceptions from a voluntary recall of its cold remedy nasal products in 2009. Building on the successful relaunch of its nasal cold remedy spray in the 2014/2015 cold season, Zicam relaunched its most unique cold shortening form, nasal swabs, during the 2015/2016 cold season. With these new nasal products in distribution, Zicam was ready to re-enter the marketplace with a refreshed brand narrative and execute a buzz-worthy campaign to drive positive coverage and purchase consideration in the crowded cold remedy aisle.

Pantone Color of the Year

The Pantone Color Institute was established by Pantone in 1986 to forecast future color direction and study how color influences human emotion. Through seasonal trend forecasts, custom color consulting, and social commentary — most notably its annual Color of the Year program — the Institute is the preeminent thought leader on color. After 16 years, the PANTONE Color of the Year had emerged as a fun pop culture announcement, with media, consumers and the design industry looking for a splash of color to set a tone for the new year — but coverage often failed to connect the selection to the true intelligence offered by the global color authority or articulate Pantone’s business model.

The 2016 unveiling marked a momentous occasion: for the first time, Pantone selected two colors for its Color of the Year: Serenity and Rose Quartz.

American Express

American Express partnered with retailers Birchbox, Bonobos and Rent the Runway to present Online’s Day Off. This two-day event included a thought-leadership panel as well as a live shopping event. The goal of the event was to showcase innovative ways that e-commerce leaders are converting their online success into brick-and-mortar opportunities.


Kwittken Announces Restructuring and Expansion of Leadership Team Roles to Focus on High-Growth Centers of Excellence

April 27, 2017
NEW YORK, NY – April 27, 2017 – On the heels of being shortlisted for 2017 Small Agency of The Year by The Holmes Report and being named a finalist for client work in two Sabre Award categories, Kwittken, an MDC Partners Inc. agency, today announced a realignment of its U.S. executive and New York leadership account teams to have a greater focus on specialty areas of growth and its ongoing expansion into digital, social, content and integrated offerings for clients across B2B and B2C sectors. The realignment will establish two main centers of excellence in the U.S.: a Brand Strategy Group and a Global Corporate Group. Shanee Goss, an Executive Managing Director who joined the agency from FleishmanHillard in 2015 to lead the New York office, will also now lead the Brand Strategy Group. Gabrielle Zucker, an Executive Vice President, Partner and Co-founder of Kwittken will also now helm the agency's Global Corporate Group. Both Shanee and Gabrielle will continue to report to Aaron Kwittken, the agency’s Global Chairman, Founder and CEO. "We recognize that brands today are starved for agency partners who deeply understand their businesses with asset-driven approaches that are digital by design and truly resonant with what’s happening in the cultural and enterprise zeitgeist," said Aaron Kwittken, Global Chairman and CEO. He added, "We have been and always will be client-centered, using the best elements of design thinking to help our clients solve complex communications challenges. With this new alignment, we will now be able to nurture a more specialty-based approach to serving clients where we have deep experience and passion within certain verticals, but always still under one P&L. With an integrated communications offer that spans both B2C and B2B clients, this move reflects our success over the past several years in becoming an elite, multi-specialist agency that services both corporate and consumer clients’ needs. It also allows our staff to truly pursue their personal passions and work on clients that will benefit most from those interests.” Kwittken Brand Strategy Group The Brand Strategy Group will oversee current and prospective client engagements in the health, wellness, beauty, retail, CPG, luxury, home goods, fashion, consumer technology and lifestyle sectors, among others. The group will also oversee the agency’s growing design studio, brand planning and analytics capabilities across all clients as well as the agency’s integrated communications strategy function, led by Jeff Maldonado, a Group Account Director who joined the Kwittken team in 2016, from Turner and before that, FleishmanHillard. Kwittken Global Corporate Group The Global Corporate Group will oversee teams specializing in B2B and corporate communications, financial services, asset management, fintech, healthcare, medtech, education, telecommunications and professional services, among others. The group will also oversee the agency’s cross-border work and global client service offerings in the U.K., Canada and through affiliates across Asia-Pacific, Latin America, Europe, the Middle East and Africa. As part of this realignment, Kwittken’s wholly owned London and Toronto offices will report to Gabrielle Zucker. The group will also house the agency’s well-established Special Situations Group (issues/crisis management). Earlier this year, Stephen Gilmore, formerly with Grayling and Glover Park Group, joined the agency as a Group Account Director to help manage the Special Situations Group and support the agency’s growing roster of corporate clients. Kwittken Content Labs The Brand Strategy and Corporate Groups together will jointly oversee the agency’s “Content Labs” practice, which encompasses its digital, social, influencer and content capabilities as a shared service. Matt Arnhols, Kwittken's Director of Digital Strategy, joined Kwittken from Taylor in 2016 to lead the agency’s digital offerings, one of the fastest-growing parts of the agency. New York Leadership Team Staff Promotions As part of this re-alignment, Kwittken also promoted agency veterans Rita Covey to Senior Account Director to lead its consumer lifestyle practice, Dara Cothran to Senior Account Director to run its consumer electronics and technology practice, Monique Krasniqi to Account Director to run the agency’s practice covering the innovation, design, emerging growth and disruptor space and Kyra Cyphers to Account Director in the agency’s Global Corporate Group. Full article

Kwittken Releases Latest Ad

April 21, 2017